ChangeThis · Nov 16, 2004

Strategy Letter 1: Ben and Jerry's vs. Amazon

by Porchlight Book Company

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Starting a new company? Joel Spolsky, founder of Fog Creek Software and creator of "Joel on Software," says there's one important decision that you absolutely must make before you begin. It goes to the core of the difference between Ben and Jerry's and Amazon.com, and he explains it all in this manifesto.

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