ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.



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If a tree falls in the forest, and there is no one there to hear it, does it make a sound? Andrew Keen asserts that the same riddle can be applied to Web 2.0. While new Internet technology has revolutionized traditional media and allows everyone to be writer/creator, if everyone is writer/creator, then just who is left to listen to the cacophony?
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