ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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"Whether you're an executive, entrepreneur, or a non-profit leader, your success is often dependent upon your ability to engage and enroll influencers to get on board with your ideas. When you create connections with recognized and well-respected influencers, you move from a "one-to-many" to a "many-to-many" model, empowering others to carry your ideas forward to their communities. What follows are 12 strategies to secure the support of influencers and empower them to amplify your message."
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