ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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"Blessed are the rule breakers. They shalt inherit the Future. We have always admired the great renegades of business, brave souls who dared to deny the status quo, defy the odds, and pioneer a new normal. Nicolas Tesla. Richard Branson. Tony Stark. One thing all great titans of industry have in common is this: they were able to identify rules that don't exist and had the courage to break them. Of course, there are plenty of rules that DO exist. If you commit fraud or neglect to pay taxes, I hope you look good in an orange jumpsuit. But the rules that DON'T exist greatly outnumber the ones that do. History is filled with examples of those who profited greatly by dispensing with so-called 'rules.'"
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