"A decade into the 21st century, one thing has become clear: change is the new normal. In business, we call it innovation, and it's a strategic pillar in nearly every organization. Thanks to a growing body of research and thought leadership in recent years, we're learning a great deal about the individual skill sets behind innovation, and the organizational strategies that create disruptive growth. Yet in companies around the world, well-intentioned innovation initiatives crash and burn, despite a wealth of great ideas, copious research, and well-designed strategies. Why? Innovation is not just about data analysis, plans and processes, and thinking outside the box. More than anything else, innovation is about change. And the truth is that as much as we'd all like to think otherwise, we are all hardwired to resist it."