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The success of your ideas, projects and goals depends on whether you’re able to capture and keep people’s precious attention.
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"When we get to the end of our life, we won't regret the things we did, we'll regret the things we didn't do. That's the purpose of this manifesto: to share best-practices on how to stop procrastinating on the little things, the big things, and the important things so we can prevent regrets. Here we go."
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"The premise of this manifesto is, as my millennial friend Jackie put it, 'What if work didn't have to suck?'"
"Never again give an elevator SPEECH. Never again explain what you do and/or what you're trying to get a YES to. Never again 'Tell people what you're going to tell them.'
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