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ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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ChangeThis · Simon King ·Feb 08, 2005

Is the Truth the Next Big Truth?

The authors of the tremendously popular trend-spotting blog PSFK write about the three most important truths about.. Truth! (And exactly why it means everything to your Brand.)

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Is the Truth the Next Big Truth?

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