"If you have ever tried to discuss word-of-mouth marketing, you've likely confronted the many myths and misconceptions that surround it. It may be statements like "Oh, that costs too much" or "There's technology that does that for you already," or it may be a question like "Isn't that just social media?" All of these people come from a place of wanting the best for your company. In the many years that I've been doing this, I've heard every single one of them. By now, I've gotten pretty good at responding. Maybe I can help you do it too."