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Barry Schwartz · ChangeThis · Feb 08, 2005

The Paradox of Choice

by Barry Schwartz
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According to Barry, choice is a good thing. Until there's too much of it, that is. By overloading us with options, in education, sex, religion, or clothing, more choices not only make us less satisfied, they debilitate us. Read an excerpt from his powerful new book.
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The Paradox of Choice