We Need a New Word for Brand
To unlock their brand's true potential, today's companies need to let go of slick superficiality and embrace authenticity!


An excerpt from How to Be Free by Shaka Senghor, published by Authors Equity and longlisted for the 2025 Porchlight Business Book Awards in the Personal Development & Human Behavior category.

In his debut memoir, David Shih weaves his personal narrative with the history of a racially divided nation, shining light on the complexity of Asian American identity.
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