We Need a New Word for Brand
To unlock their brand's true potential, today's companies need to let go of slick superficiality and embrace authenticity!

An excerpt from World Eaters by Catherine Bracy, published by Dutton and longlisted for the 2025 Porchlight Business Book Awards in the Current Events & Public Affairs category.

Despite the book's theme of being misunderstood, I find the sparse text of this graphic novel to make the author's feelings very understandable.
Autographed copies • Discounted preorders • Book bundles • Book and product bundles • And more!
ALL IN LIMITED QUANTITIES AND EXPIRING SOON!