ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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"New ideas and bold bets are essential for the livelihood and survival of any organization operating in today's competitive marketplace and era of exponential growth. On the minds of many leaders is the question, 'How do I know where the next big idea is, and what are the incremental or groundbreaking ideas that can be harvested from my employees?' The methodology behind Improvisational Innovation addresses the answer on how to identify, source, data-mine and execute upon new ideas from any employee, at anytime."
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"We live in a world that's still filled with barriers and limits, a culture where too often people are judged, stripped of their dignity, and denied true freedoms. But at the same time, the economic and technological shifts around us have created an entirely new class of ruckus makers and have given people the freedom to stand up and acknowledge that it's their turn."
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"Because we all hold on pretty tight to what we know, even if it ain't so, we tend to push back on the notion of feedback—solicited or not. How do you work up the courage to admit your reality may not actually be the reality and seek out the opinions of others? As with everything related to change, it all starts with making a personal choice—taking accountability for seeing things as they really are."
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"When we think about extraordinary workplaces, we tend to think of the billion dollar companies at the top of Fortune magazine's annual list. We picture a sprawling campus, rich with generous amenities; a utopian destination where success is constant, collaborations are seamless, and employee happiness abounds. But as it turns out, many of the assumptions these images promote mislead us about what it means to create an outstanding workplace. In recent years, scientists in a variety of fields have begun investigating the conditions that allow people to work more successfully. What they've discovered is that in an astonishing number of cases, not only are the factors that contribute to creating a great workplace not obvious—they are surprisingly counterintuitive. Here are five great workplace myths we routinely get wrong."
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"What if I told you that there is a gold mine of new business that you're probably missing out on? And what if I told you that these will be the easiest to find, most loyal, and highest grossing customers you will ever find? These are what I call, your evergreen customers. Your evergreen customers are the ones you already have. They are the ones who can provide eternal life, growth, and regeneration for your business. In this day and age, too many companies ignore their evergreen customers and are squandering this most precious resource in the endless pursuit of new customers. Of course the goal of every company is to grow. I'd be crazy to suggest otherwise. But in actuality, it's the loyal customers that are the beating heart of a great business, and it's the companies that ignore this, by placing greater emphasis on customer acquisition, will most likely to end up stalling their own growth."
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