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"With the rise of social media, which provides a massive platform of participation and a social infrastructure that is finally catching up with the conference infrastructure, the social element is reentering commerce and business with a vengeance. People can now claim a share of voices that is equal or larger than that of companies, employees can now develop support networks that cross the traditional hierarchical organization charts, and people can once again behave the way they were hardwired to behave in business and commerce–tribally, humanly, and socially.
To understand the changes that are afoot in the world of business you are better off understanding Human 1.0, which took tens of thousands of years to develop, rather than Web 2.0, which took merely a decade."
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"I developed the Disciplined Dreaming system to give creativity its own place and practice, to provide everyone in the organization a structure for developing their own creative ideas, and to bring creativity back to the heart of business—where it belongs.
Disciplined Dreaming isn't a stifling, rigid "innovation process", but an open system. It provides a strong and flexible framework that frees individuals and organizations to improvise and explore—and, in the process, develop their creative chops. The ideas, processes, and practices of Disciplined Dreaming will help you build your chops by expanding your creative capacity and targeting your creative energy."
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Today, the most successful organizations don't just out-compete their rivals. They redefine the terms of competition by embracing one-of-a-kind ideas in a world filled with me-too thinking.
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"Perhaps what we're experiencing isn't an exception to the experiences of past generations, but rather another opportunity to do things we human beings have always done... only faster, more broadly, etc. Certainly our technology is also contributing novel changes to how we live, but I wonder if those instances are circumstantial to the more fundamental behaviors that prompt them.
Applying these lessons of history to today's social media planning might yield better (or at least different) insights, and ignoring this knowledge leaves business leaders bereft of an extensive track record of what works, what doesn't work, and why.
In fact, history provides antecedents for every behavioral, cultural, and commercial quality we ascribe to our latest social media technologies ... "
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"What if we lived in a world where all companies took care of their existing customers with as much effort as they pursued new customers, where companies were trusted and liked, where doing business with a company was a good experience, where companies and their employees cared about their customers and each other?
What kind of world would that be?
I believe that it is a world that is worth striving for."
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