Award-winning Fortune 500 brand consultant and behavioral expert Leslie Zane shatters conventional marketing wisdom, showing readers how to tap into the hidden brain where instinct prevails, creating a powerful network of connections that drive people to buy your product, company, or vision.

Business communication expert Jessica Chen provides a complete guide to help individuals effectively advocate for themselves while maintaining authenticity in the workplace.

A powerful guide to why even the most well-intentioned innovations go haywire, and the surprising ways we can change course to create a more positive future, by two celebrated experts working at the intersection of design, technology, and learning at Stanford University’s acclaimed d.school.