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Guy Kawasaki explains why he updated his classic book on entrepreneurship, The Art of the Start.
            
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          Many business books have forewords written by fellow business authors. Dean Williams got his from His Holiness the Dalai Lama.
            
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          Captivology, from the cofounder of venture capital firm DominateFund and former editor of Mashable, teaches us how to get and maintain attention.
            
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          W. Chan Kim and Renée Mauborgne tell us how numbers-based goals are ineffective, even counterproductive, motivation—and what to replace them with.
            
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          Dr. Shanklove: Or, How I Learned to Stop Worrying and Love Zombies with Peter Shankman
            
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