About Porchlight

Porchlight is a Milwaukee-based bulk book retailer working at the intersection of publishing, business, and ideas—combining logistics expertise with thoughtful, human-centered service. Our marketing reflects who we are: clear, purposeful, and genuinely interested in connecting people with great books and ideas.

Job Description

This role keeps Porchlight’s digital marketing running smoothly by executing email campaigns, maintaining website content, managing our social presence, and making sure the right message shared to potential clients.

This is an execution-focused role, not a strategy role. You’ll work within established direction and systems, with room to grow as you build familiarity with our brand, our customers, and our channels. If you’re organized, detail-oriented, and take pride in doing work that’s accurate and on time, you’ll thrive here.

Key Responsibilities

• Build, schedule, and send email campaigns and newsletters

• Update website content, landing pages, and product listings 

• Publish and schedule LinkedIn posts and run basic ad campaigns

• Format and distribute marketing content across channels

• Track campaign performance and compile regular metric reports

• Maintain CRM data and lead tracking systems

• Support the Sales team with campaign-related needs and materials

Skills & Experience

• 1–3 years of marketing experience, including internships

• Familiarity with email marketing platforms (we use Mailchimp, but HubSpot, Klaviyo, or similarly transferable)

• Comfort updating website content and writing brief marketing copy

• Basic understanding of social media platforms, particularly LinkedIn and Instagram

• Strong attention to detail and a process-driven approach to work

• Good writing skills—clear, clean, and on-brand

• Proficiency in Google Workspace or Microsoft Office

• Experience with analytics tools (Google Analytics)

• An interest in books, publishing, or ideas-driven brands is a plus

What Success Looks Like

• Campaigns go out accurately and on time, every time

• Marketing channels are consistently active and up to date

• Your work is organized and easy for teammates to follow and build on

• You become the person the team relies on to execute without being asked twice

• Over time, you develop a strong understanding of our brand, customers, and what works

Compensation

Salary range: $45,000 - $55,000 annually, based on experience.

To Apply

Send your resume to Sally Haldorson, Managing Director, at sally@porchlightbooks.com.

A cover letter is highly recommended—if you include one, tell us about a campaign or piece of marketing you’ve worked on that you’re proud of, even if it was small.

We’ll review applications on a rolling basis and reach out to candidates within two weeks
of submission.