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Monster Loyalty: How to Build Customer Loyalty like Lady Gaga by Jackie Huba “While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide. ” Brains Favor the Ridiculously In Charge Leader by Henry Cloud, Ph. D “Leaders must establish some key boundaries in some very key areas if they want to get results.
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When we talk about breakthrough simplicity, we mean an interaction that cuts through the clutter. This is a standard that should be applied to everything a company puts out into the world, from the product to the ads down to the smallest piece of correspondence: It should do its job quickly, clearly, simply. People just don't have the time or the interest to wade through corporate rhetoric and jargon to figure out what you're trying to tell them.
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