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In our final Thinker in Residence installment on Bruce Nussbaum, author of Creative Intelligence, we asked Nussbaum to give us an idea of the question that most drives him to do the work he does, and also what books have influenced his work. Read on and enjoy Nussbaum's unique perspective that applies a sharp intellect and, to my mind, a light touch on such topics as creativity, capitalism, invention, and strategy. ∗ What is the one unanswered question about business you are most interested in answering?

Today we are introducing a new author-focused blog series called Thinker in Residence. For this series, we'll be asking some of the brightest and boldest business authors writing today to give us insight into their work. Over the course of a week, we’ll give you, our readers, a review of the book, an interview with the author, and the author's perspective on a current business challenge.

Over on KnowledgeBlocks I posted this passage** from Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan: You need to acknowledge that forces from within ourselves, forces from our relationships with others, and forces from the outside have powerful and predictable effects on our decisions. Consider that most of us have no trouble acknowledging that we do not know how our kidneys or other body parts work, and we are open to learning more about them, especially when we are sick. Too often, however, we assume that we know exactly what's going on in our minds when we face and make decisions, despite the fact that many of our past decisions have led to disappointing outcomes.