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Some of us here at 800-CEO-READ just returned from this year's Author Pow Wow in Austin, TX. What's the Pow Wow? Every year since around 2005, we've gathered a room full of publishers, authors, marketers, speaking experts, designers, editors, agents, sales people, and a few people curious about becoming an author, to talk about what works, what doesn't, and how to make a more successful career as a business author.
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When I got in my car, the temperature gauge on the dashboard read negative four degrees. It was sunny out, but it was the kind of sunlight that seems reluctant—like a lone light in a walk-in freezer—struggling through the cold air to get to you.
So when I backed out of the driveway yesterday morning, I thought to myself, "there is no way we get a good crowd this morning, on the coldest day of winter.
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Ask the customer what she wants; certainly this tactic is not unheard of. Companies do this constantly with focus groups, usability testing, et cetera. The general idea is that through a series of tests, we can better identify what our customer wants, and by extension what our customer will buy.
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Our friends at Translator have invited us back to discuss our annual Business Book Award winners. They claim it's their most popular lab, and what can we say, people love to hear about the biggest and best ideas published in the world today, so we're happy to take part.
Join us Tuesday, January 22nd from 8:00-10:00am at Translator: 415 E Menomonee St.
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After our 100th issue in November, and spreading ideas and information in manifesto form each and every month for the past seven years, we took a (much needed) month off to reflect, refresh, and refocus. . .
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