City Branding and Promotion: The Strategic Approach

City Branding and Promotion: The Strategic Approach

By Waldemar Cudny

Hardcover – Illustrated
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The book presents the rules of creating a city promotion and branding strategy. It presents the problems of the strategic management of urban areas, various types of development strategies designed for cities, and the individual principles of creating a city promotion and branding strategy.


Details

Publish date May 02, 2019
Publisher Routledge
Format Hardcover
Pages 186
Language Eng
ISBN 9781138488106
1138488100

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