Innovation and Export: The Joint Challenge of the Small Company

Innovation and Export: The Joint Challenge of the Small Company

By Manon Enjolras

Hardcover
Regular price$177.95
/
Shipping calculated at checkout.
Non-returnable discount pricing

PRINT ON DEMAND

Shipping this title can take 1 to 6 weeks depending on the publisher
Request a quote
The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

Details

Publish date December 29, 2021
Publisher Wiley-Iste
Format Hardcover
Pages 192
ISBN 9781786306203
1786306204

New Releases View all

New Book Releases for the Week of September 2
New Book Releases for the Week of September 2
New Book Releases for the Week of August 26
New Book Releases for the Week of August 26
New Book Releases for the Week of August 19
New Book Releases for the Week of August 19