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Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others

David Kord Murray

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process. Murray explains the origins and evolution of a business idea by showing readers how new ideas are merely the combinations of existing ideas.


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Book Information

Publisher: Avery Publishing Group
Publish Date: 10/05/2010
Pages: 304
ISBN-13: 9781592405800
ISBN-10: 1592405800
Language: English

What We're Saying

December 15, 2009

The 800-CEO-READ Business Book of the Year Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—And Themselves by Andrew Ross Sorkin, Viking Books, 624 pages, $32. 95 Even though Too Big to Fail was written during the same year the financial collapse occurred, Andrew Ross Sorkin has written what we predict will be the definitive book on the subject. Sorkin not only tells a gripping “perfect storm” story—reporting the gory details as our 401k’s disappeared and our financial system became nationalized—but he humanizes the players as well, resulting in an imminently readable, albeit lengthy, book. READ FULL DESCRIPTION

December 14, 2009

Jack was asked—along with author and editor-at-large Bo Burlingham, Inc. 's Leigh Buchanan, columnist Joel Spolsky, and Zappos CEO Tony Hsieh—to recommend books for Inc. Magazine's list of The Best Books for Business Owners of 2009. READ FULL DESCRIPTION

September 30, 2009

David Kord Murray was in town yesterday for our LeaveSmarter series, sponsored by M&I Bank and Whyte Hirschboeck Dudek S. C. A clip from his talk can be seen below, where he describes the process of looking for creative solutions outside the realm of where your problem(s) exist. READ FULL DESCRIPTION

September 14, 2009

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others by David Kord Murray, Gotham Books, $26. 00 Hardcover, 304 Pages, September 2009, ISBN 9781592404780 You may have heard the cynical expression “There are no new ideas. ” Well, David Kord Murray wouldn’t necessarily disagree with that sentiment, but he would argue that it isn’t such a bad thing either. READ FULL DESCRIPTION

June 01, 2009

Every once in awhile I really flip over a new book/galley I get. My latest fave rave is Borrowing Brilliance, a September 2009 title from Gotham books authored by David Kord Murray. The premise of the book is that we have all borrowed ideas in the past, but that this borrowing isn't intellectual theft. READ FULL DESCRIPTION

July 27, 2010

We're nearing the first anniversary of our Big Brain Business Book Club. For the past four quarters, we've sent out the best picks from the newest books. There have been books from a well-known Fortune 500 CEO, a man you know by name, an urban studies theorist who focuses on creativity in cities, a jack of all trades who speaks to innovation, and a few more. READ FULL DESCRIPTION

October 19, 2011

If you were to open up David Kord Murray's Plan B to the Table of Contents and run your finger down the list of chapter inclusions, you'd scan such colorful teasers as these: iTunes as a Can Opener The Fat Man and Little Boy Ten Thousand Empty Stores Ernest Hemingway Beginner's Sex Intriguing, to say the least. And isn't it exciting to open up a new book, a book on strategy and management no less, and actually be curious not only about the information provided but also about how these teasers will be resolved, how the author's apparently quirky point of view will levitate the material? Murray did this same thing in his first book, Borrowing Brilliance too. READ FULL DESCRIPTION

September 01, 2011

When we have an idea, or work on a project, it can get absorbed into us. We dream of what it will be like when realized, and imagine all the great things that will happen because of its creation. Eventually, it can be hard to separate our imagination from the unknown variables of reality. READ FULL DESCRIPTION

Full Description

In a book poised to become the bible of innovation, a renowned creativity expert reveals the key to the creative process-borrowing. As a former aerospace scientist, Fortune 500 executive, chief innovation officer, inventor, and software entrepreneur, David Kord Murray has made a living by coming up with innovative ideas. In Borrowing Brilliance he shows readers how new ideas are merely the combination of existing ones by presenting a simple six-step process that anyone can use to build business innovation: ?Defining-Define the problem you're trying to solve. ?Borrowing-Borrow ideas from places with a similar problem. ?Combining-Connect and combine these borrowed ideas. ?Incubating-Allow the combinations to incubate into a solution. ?Judging-Identify the strength and weakness of the solution. ?Enhancing-Eliminate weak points while enhancing strong ones. Each chapter features real-life examples of brilliant borrowers, including profiles of Larry Page and Sergey Brin (the Google guys), George Lucas, Steve Jobs, and other creative thinkers. Murray used these methods to re-create his own career and he shows readers how to harness them to find creative solutions.

About the Author

David Kord Murray is a business consultant and author of the bestselling book Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others. He has formerly worked in aerospace engineering, marketing, product development, an

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