Brand Gap: Revised Edition (REV)

The Brand Gap: Revised Edition (REV)

By Marty Neumeier

A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.


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Book Information

Publisher: New Riders Publishing
Publish Date: 08/01/2005
Pages: 208
ISBN-13: 9780321348104
ISBN-10: 0321348109
Language: English

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July 23, 2010

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Full Description

All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

About the Author

Marty Neumeier's professional mission is to "incite business revolution by unleashing the power of design thinking. " He does this by writing books, conducting workshops, and speaking internationally about the power of brand, innovation, and design.

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