The Brand Gap: Revised Edition (REV)
A veteran author and branding expert shows readers how to leverage the power of branding and make the leap from strategy to execution. After explaining what a brand is (and isn't) and discussing the foundations of a brand, Neumeier discusses five critical disciplines: differentiation, collaboration, innovation, validation, and cultivation.
| Quantity | Price | Discount |
|---|---|---|
| List Price | $29.99 | |
| 1 - 24 | $25.49 | 15% |
| 25 - 99 | $20.99 | 30% |
| 100 - 499 | $19.49 | 35% |
| 500 + | $18.89 | 37% |
Non-returnable discount pricing
$29.99
Book Information
| Publisher: | New Riders Publishing |
|---|---|
| Publish Date: | 08/01/2005 |
| Pages: | 208 |
| ISBN-13: | 9780321348104 |
| ISBN-10: | 0321348109 |
| Language: | English |
What We're Saying
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Full Description
All the secrets to creating a brand identity that resonates across every aspect of a business--including its Web site and overall strategy! - With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
- Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.
- Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.
