Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

Get Scrappy: Smarter Digital Marketing for Businesses Big and Small

By Nick Westergaard

Don't believe the myth that says only big brands can do big things. By mastering digital marketing, you can do more with less!

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Book Information

Publisher: Amacom
Publish Date: 01/09/2024
Pages: 240
ISBN-13: 9781400246014
ISBN-10: 1400246016
Language: English

Full Description

Marketing is changing rapidly, so sometimes it's hard to keep up. Don't get frustrated, get scrappy.

It's an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it's also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master--all on tighter budgets than ever before.

In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to:

  • Demystify digital marketing in a way that makes sense for your business
  • Do more with less
  • Build a strong brand with something to say
  • Create relevant and engaging content for your social media platforms
  • Spark dialogue with your community of customers
  • Measure what matter

The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don't wait for marketing to reinvent itself. Instead, proactively reinvent your company's marketing to maximize its reach!

About the Author

NICK WESTERGAARD is Chief Brand Strategist at Brand Driven Digital; host of the popular On Brand podcast; and producer and host of the Social Brand Forum, the Midwest's premier digital marketing event.

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