Lead from the Core: The 4 Principles for Profit and Prosperity

Lead from the Core: The 4 Principles for Profit and Prosperity

By Jay Steinfeld

WALL STREET JOURNAL BESTSELLER Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds. com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfeld's journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers.

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Book Information

Publisher: Matt Holt
Publish Date: 11/30/2021
Pages: 256
ISBN-13: 9781953295729
ISBN-10: 195329572X
Language: English

Full Description

WALL STREET JOURNAL BESTSELLER Jay Steinfeld, Ernst & Young Entrepreneur of the Year and the founder and CEO of Blinds.com (acquired by Home Depot), never planned to create the biggest online window blinds retailer in the world. Against all odds to succeed, Steinfeld's journey in business included failed acquisitions, partnerships gone wrong, perpetual self-doubt, deaths in his family, budget-limited guerilla marketing, corporate buy-outs, brutal market competition, and a complete disruption of industry leaders, including Amazon and big-box retailers. To build something meaningful like Steinfeld, you need to do more than dream about it. You need to Lead from the Core. Learn Steinfeld's "Four Es"--a set of guiding principles that help overcome any obstacle to your organization's success: Evolve Continuously, Experiment Without Fear of Failure, Express Yourself, and Enjoy the Ride. In these pages, you'll also learn specific, actionable tactics, including:
  • How to start a business with little money and experience
  • Ways to avoid the early failure that plagues many businesses
  • Strategies to scale beyond the startup phase
  • Exactly how to communicate with boards and investors
  • Proven lessons to attract potential acquirers of your company

  • Told with humor and heart, Lead from the Core is not just a roadmap to make your company a resounding success. It's a masterclass for leaders looking to prevent costly business mistakes, no matter where you are in your journey.

    About the Author

    Jay Steinfeld founded and wasthe CEO of GlobalCustom Commerce, which operates theworld's numberone online windowcovering retailerBlinds. com. Boot-strapped in 1996for just $3,000from his Bellaire, Texas, garage, Global CustomCommerce was acquired by The Home Depot in2014.

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