Machine, Platform, Crowd: Harnessing Our Digital Future
|Publisher:||W. W. Norton & Company|
What We're Saying
Wrapping up our look inside the books on our 2017 awards longlist, we take a peek at the books in the Big Ideas & New Perspectives category. READ FULL DESCRIPTION
Andrew McAfee and Erik Brynjolfsson have written a book with real human intelligence, concern, feeling, and values, about how the second machine age is reshaping business. READ FULL DESCRIPTION
We live in strange times. A machine plays the strategy game Go better than any human; upstarts like Apple and Google destroy industry stalwarts such as Nokia; ideas from the crowd are repeatedly more innovative than corporate research labs.
MIT's Andrew McAfee and Erik Brynjolfsson know what it takes to master this digital-powered shift: we must rethink the integration of minds and machines, of products and platforms, and of the core and the crowd. In all three cases, the balance now favors the second element of the pair, with massive implications for how we run our companies and live our lives.
In the tradition of agenda-setting classics like Clay Christensen's The Innovator's Dilemma, McAfee and Brynjolfsson deliver both a penetrating analysis of a new world and a toolkit for thriving in it. For startups and established businesses, or for anyone interested in what the future holds, Machine, Platform, Crowd is essential reading.