Perennial Seller: The Art of Making and Marketing Work That Lasts
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What We're Saying
Taking a look inside the best sales and marketing books published in 2017, and at the lessons they have to offer. READ FULL DESCRIPTION
Ryan Holiday has given us a guide to making creative work that lasts—beginning with the creative process itself, through the positioning and marketing of it, to building a platform upon it. READ FULL DESCRIPTION
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.