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Perennial Seller The Art of Making and Marketing Work That Lasts

Perennial Seller: The Art of Making and Marketing Work That Lasts

By Ryan Holiday

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection. . . How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic.

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Book Information

Publisher: Portfolio
Publish Date: 07/18/2017
Pages: 256
ISBN-13: 9780143109013
ISBN-10: 0143109014
Language: English

What We're Saying

November 22, 2017

Taking a look inside the best sales and marketing books published in 2017, and at the lessons they have to offer. READ FULL DESCRIPTION

July 21, 2017

Ryan Holiday has given us a guide to making creative work that lasts—beginning with the creative process itself, through the positioning and marketing of it, to building a platform upon it. READ FULL DESCRIPTION

Full Description

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies? How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded? Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity? Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include: - Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.
- Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.
- Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.
- Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.
- Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters. Holiday reveals that the key to success for many perennial sellers is that their creators don't distinguish between the making and the marketing. The product's purpose and audience are in the creator's mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.

About the Author

Ryan Holiday is one of the world's bestselling living philosophers. His books, including The Obstacle Is the Way, Ego Is the Enemy, The Daily Stoic, and the #1 New York Times bestseller Stillness Is the Key, appear in more than forty languages and have sold more than five million copies.

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