Ride of a Lifetime: Doing Business the Orange County Choppers Way

The Ride of a Lifetime: Doing Business the Orange County Choppers Way

By Paul Teutul

Although the Teutul family business is thriving in a niche industry--Orange County Choppers produces 150 custom motorcycles a year--the rules that the company follows are universally valid, and can be applied to any business of any size in any industry.


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Book Information

Publisher: John Wiley & Sons
Publish Date: 03/01/2009
Pages: 173
ISBN-13: 9780470449974
ISBN-10: 0470449977
Language: English

Full Description

Tough, smart business advice from the star of the hit TLC reality show "American Chopper"

Now in paperback, The Ride of a Lifetime elucidates the business principles that have made Paul Teutul Sr. and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.

Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.

  • Offers an inside look at the business practices that built Orange County Choppers into a massively successful business
  • Reveals a different side to the OCC family patriarch
  • Full of practical, real world business principles that lead to unlimited success for any business

The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

About the Author

Paul Teutul, Sr. , a veteran of the Merchant Marine during the Vietnam War, is the founder of Orange County Choppers, one of the world's premier builders of custom motorcycles.

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