Say What They Can't Unhear: The 9 Principles of Lasting Change

Pre-Order for 10/8/2024 (~135 days)

Say What They Can't Unhear: The 9 Principles of Lasting Change

By Tamsen Webster

Nine principles of persuasion to motivate, not manipulate. Change isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe.

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Book Information

Publisher: Page Two Books, Inc.
Publish Date: 10/08/2024
Pages: 192
ISBN-13: 9781774583531
ISBN-10: 1774583534
Language: English

Full Description

Nine principles of persuasion to motivate, not manipulate. Change isn't an easy sell. And, in business, pivoting in a new direction requires teams to work together cooperatively. While a half-hearted agreement to adopt a common goal may get you short-term momentum, if you want to initiate lasting change that creates sustained action, you need to give your audience a reason to believe. You need, as the title of this book suggests, to say what they can't unhear. From renowned strategist, author, and speaker Tamsen Webster comes this compact and actionable guide that will get you thinking differently about where change comes from and how to initiate it. By introducing and exploring nine "persuasion proverbs," Webster highlights the behavioral, cognitive, and psychological principles that underpin lasting change, and offers a powerful alternative to the standard tactics of influence and persuasion. The outlined concepts are easy to remember, simple to implement, and will give you the tools to transform any audience of lukewarm prospects into passionate believers. If you're looking to spark change in your audience in a way that has them excited and motivated, that pushes them beyond temporary action, and that makes them feel empowered instead of manipulated, then Say What They Can't Unhear is the resource you need in your back pocket.

About the Author

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves-and others.

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