Stand Out How to Find Your Breakthrough Idea and Build a Following Around It

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It

By Dorie Clark

Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work.

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Book Information

Publisher: Portfolio
Publish Date: 04/21/2015
Pages: 224
ISBN-13: 9781591847403
ISBN-10: 1591847400
Language: English

What We're Saying

April 30, 2015

Dorie Clark returns with new wisdom on building your reputation as a thought leader. Find your idea—find your audience. READ FULL DESCRIPTION

April 23, 2015

We wrap up our Thinker in Residence with Dorie Clark by asking questions we ask of every author. READ FULL DESCRIPTION

April 22, 2015

I sent some questions to Dorie Clark about her new book, Stand Out. READ FULL DESCRIPTION

April 21, 2015

Dorie Clark

By Porchlight

We kick off our Dorie Clark Thinker in Residence series with an article from the author. READ FULL DESCRIPTION

April 02, 2015

Today, we conclude our Thinker in Residence series with Linda Popky, author of Marketing Above the Noise. READ FULL DESCRIPTION

Full Description

Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they'll be recognized on the merits of their work. But that's simply not true anymore. "Safe" jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything's been said--and shouted from the rooftops--how can your ideas stand out? Fortunately, you don't have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone--with hard work--can do the same. Whether it's learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But--even more important--it's also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can't afford for the best ideas to remain buried inside you. Whether it's how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it's time to be bold.

About the Author

Dorie Clark is a marketing strategy consultant and professional speaker who teaches at Duke University's Fuqua School of Business. She is the author of Reinventing You and Stand Out and is a frequent contributor to Harvard Business Review.

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