Think Bigger: How to Innovate

Think Bigger: How to Innovate

By Sheena Iyengar

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In Think Bigger , Sheena Iyengar--an acclaimed author and expert in the science of choice--provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas.

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Book Information

Publisher: Columbia Business School Publishing.
Publish Date: 04/11/2023
Pages: 248
ISBN-13: 9780231198844
ISBN-10: 0231198841
Language: English

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April 26, 2023

The Think Bigger Method

By Sheena Iyengar

Think Bigger offers you a set of tools and skills to solve any kind of complex problem, and then solve the next one too. READ FULL DESCRIPTION

Full Description

Gold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation In Think Bigger, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: "How can I get my best ideas?" Iyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. Think Bigger offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. For anyone looking to innovate, the black box of creativity is a mystery no longer. Think Bigger upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.

About the Author

Sheena Iyengar's groundbreaking research on choice has been funded by the National Science Foundation, the National Institute of Mental Health, and the National Security Education Program.

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