Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown

By Nathan Furr

"Whether you're starting or running a business, searching for new ideas, or trying to advance in your career, you're likely to grapple with the unknown and unpredictable-every day. Though these moments can be difficult and uncomfortable, they also offer opportunities for personal growth, innovation, and creativity.


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Book Information

Publisher: Harvard Business Review Press
Publish Date: 07/19/2022
Pages: 320
ISBN-13: 9781647823016
ISBN-10: 1647823013
Language: English

What We're Saying

July 22, 2022

The level of uncertainty we are all living through can feel debilitating. Nathan Furr and Suzanna Harmon Furr help us navigate it all by helping us understand that there are opportunities inherent in it, and giving us tools and strategies for opening ourselves up to and creating them. READ FULL DESCRIPTION

Full Description

A science-backed guide for navigating and thriving through uncertainty--based on interviews and insights from world-renowned leaders, innovators, entrepreneurs, artists, and creatives.

Whether you're searching for courage to start a new project, change careers, launch a business, develop an idea, or reinvent yourself after a disappointment or life change, you will face uncertainty--that ambiguous and uncomfortable state that often makes us feel confused, anxious, and afraid to act. Though these moments are difficult, they offer opportunities for personal growth, innovation, and creativity.

In The Upside of Uncertainty, INSEAD professor Nathan Furr and entrepreneur Susannah Harmon Furr provide a sweeping guide to embracing uncertainty and transforming it into a force for good. Drawing from hundreds of interviews, along with pioneering research in psychology, innovation, and behavioral economics, Nathan and Susannah provide dozens of tools--including mental models, techniques, and reflections--for seeing the upside of uncertainty, developing a vision for what to do next, and opening ourselves up to new possibilities.

In our fast-paced, ever-changing world, uncertainty is on the rise. We face it every day. But few of us have been taught the techniques to navigate it well. The Upside of Uncertainty provides the inspiration, tools, and strategies you need to thrive through the inevitable plot twists in your life and career.

About the Author

Nathan Furr is a professor of strategy and innovation at INSEAD in Paris and a recognized expert in the fields of innovation and technology strategy.

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