Way We'll Be: The Zogby Report on the Transformation of the American Dream

The Way We'll Be: The Zogby Report on the Transformation of the American Dream

By John Zogby

Eminent pollster Zogby offers this illuminating, fact-filled look at the changing nature of the American Dream and how this is influencing everything--from the politicians people vote for to the goods and services they buy.


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Book Information

Publisher: Random House
Publish Date: 08/12/2008
Pages: 256
ISBN-13: 9781400064502
ISBN-10: 1400064503
Language: English

What We're Saying

December 04, 2008

The books on our 2008 shortlist for the New Perspectives Category are: Creating A World Without Poverty: Social Business and the Future of Capitalism by Muhammad Yunus with Karl Weber (PublicAffairs, January 2008) Yunus was awarded the Nobel Peace Prize in 2006 for his work in creating the Grameen Bank and evangelizing the use of micro-credit lending to alleviate poverty. He believes the next wave of possibility is social business: organizations whose purposes shift from generating profits to solving the problems of those in poverty. The Drunkard's Walk: How Randomness Rules Our Lives by Leonard Mlodinow (Pantheon, May 2008) The Drunkard's Walk is a wonderful addition to a growing category that Amazon recently called "Why We Act This Way. READ FULL DESCRIPTION

September 16, 2008

Book Review Roundup

Book Review by Porchlight

We haven't taken a look at what books the big business magazines have been covering for awhile, in part because the coverage has been kind of slim. The Economist has covered some really, really, interesting looking books, but seems to have taken a hiatus from business books. Even BusinessWeek is reviewing business books with a bent toward the larger picture rather than your more typical business book. READ FULL DESCRIPTION

Full Description

In this work, eminent pollster John Zogby uses literally thousands of polls conducted over the past five decades to reveal a new and developing American character, one that will influence everything from the politicians they vote for to the goods and services they buy to the way they conduct our daily lives.

About the Author

John Zogby is the president and CEO of Zogby International, whose many media and business clients include Reuters, NBC News, MSNBC, the "New York Post," C-SPAN, Gannett News Service, IBM, MetLife, and Microsoft.

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