The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life
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What We're Saying
The Why Axis: Hidden Motives and the Undiscovered Economics of Everyday Life by Uri Gneezy & John List, PublicAffairs, 288 pages, $26. 99, Hardcover, October 2013, ISBN 9781610393119 Advantages are welcome in any economy, regardless of size or complexity, but the stakes are higher in today’s increasingly unstable and turbulent global economy. How can you take yesterday’s and today’s success and extend it over the next five or ten years? READ FULL DESCRIPTION
Can economics be passionate? Can it center on people and what really matters to them day-in and day-out? Can it help us understand their hidden motives for why they do what they do in everyday life? Uri Gneezy and John List are revolutionaries in their field. In this informative book, they discuss what really works in addressing big social, business, and economic problems, giving us new understanding of the motives underlying human behavior. With these points addressed, incentives can then be structured to change behavior, giving people a method to make significant, positive changes in their lives.