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Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)

By Andy Sernovitz, Guy Kawasaki, and Seth Godin

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

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Book Information

Publisher: Kaplan Business
Publish Date: 11/01/2006
Pages: 184
ISBN-13: 9781419593338
ISBN-10: 1419593331
Language: English

Full Description

Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.

About the Authors

Guy Kawasaki is the managing director of Garage Technology Ventures, an early-stage venture capital firm for high-technology companies, and a columnist for Forbes.

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Seth Godin is the author of 21 international bestsellers that have changed the way people think about work. His books have been translated into 38 languages.

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