Yes!: 50 Scientifically Proven Ways to Be Persuasive

By Noah J Goldstein, Steve J Martin, and Robert Cialdini

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Based on more than 60 years of research into the psychology of persuasion, "Yes!" reveals 50 simple but remarkably effective strategies to become more persuasive at work and in one's personal life.

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February 2018 Bestseller

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Book Information

Publisher:	Free Press.
Publish Date:	12/29/2009
Pages:	272
ISBN-13:	9781416576143
ISBN-10:	1416576142
Language:	English

Full Description

Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we

About the Authors

Noah Goldstein is a protege of Cialdini's. He is an assistant professor at the University of Chicago Graduate School of Business. He earned a Ph.D. in psychology under Robert Cialdini at Arizona State University in 2007, and he has published researc

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Steve Martin is the UK-based co-director of Influence at Work. Prior to joining with Robert Cialdini's consulting group, he held a number of positions in sales, marketing, and management at several blue-chip companies.