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The Customer Service Manifesto

Joseph Jaffe

March 03, 2010

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"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today.The Customer Service Manifesto documents this sea change, introduces the 10 new rules of customer service and introduces a key hypothesis, namely that customer service needs to be elevated to the front office; to that of a strategic imperative which becomes a if not the key differentiator in the board room and beyond."

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