ChangeThis RSS
"How is it that the likes of MapMyFitness or Mint end up being purchased by the likes of Under Armor or Intuit for hundreds of millions of dollars instead of being created by these same companies?
Isn't it time companies asked the same questions as these entrepreneurs, but instead of articulating this in a creative brief and being satisfied with a jingle, tagline or even real-time tweet as the output, fast tracked and super sized this expectation in the form of a disruptive technology-led solution?
Isn't it time to look towards the tens of thousands of viable startups out there for collaboration opportunities?
And if the solution doesn't already exist, why wouldn't you start it yourselves?"
Continue reading
"Never before in the history of business and marketing has customer service been as front and center. So much so that it is being transformed and reborn in front of our very eyes as arguably one of the most mission critical components that can make or break a business today.The Customer Service Manifesto documents this sea change, introduces the 10 new rules of customer service and introduces a key hypothesis, namely that customer service needs to be elevated to the front office; to that of a strategic imperative which becomes a if not the key differentiator in the board room and beyond."
Continue reading
Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He'll present 10 critical components to take on the journey, and a 5-step process to guide the way.
Continue reading
