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ChangeThis · Joseph Jaffe · Jan 10, 2007

Manifesto for Experimentation

by Joseph Jaffe
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Jaffe declares that marketing organizations need to foster and adopt an aggressive and intense culture of experimentation. But how to take the risk? He'll present 10 critical components to take on the journey, and a 5-step process to guide the way.
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ChangeThis • Previous

How to Become a Customer Action Hero in 10 Steps

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You are Being Lied To and Other Truths

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Manifesto for Experimentation