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Why NEVER to Give Another Elevator Speech: Surprising Ways to Connect with Anyone, Anytime

Sam Horn

April 19, 2017

"Never again give an elevator SPEECH. Never again explain what you do and/or what you're trying to get a YES to. Never again 'Tell people what you're going to tell them.'

Instead, ask instead of explain. Open with "Do you know ... ?" "Did you know ... ?" or "Have you ever... ?" questions that transform monologues into dialogues. Turn confusion into clarity and connection by creating relevant, two-way communications that add value for all involved."

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