Book Reviews

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"Winning" by Jack Welch with Suzy Welch, HarperBusiness, 350 Pages, $27. 95, Hardcover, April 2005, ISBN 9780060753948 Note: At the end of this 2005 review I wrote "Not only is this book relevant today, but I think it will be adding value for many years to come. " I'm no prophet, but I do know that my prediction was right.
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Jack sent me a link to this book review published in the Chicago Sun-Times yesterday. "Polishing up on leadership qualities: Insightful read outlines values needed to succeed today" by John A. Challenger In Apples are Square: Thinking Differently about Leadership Susan and Thomas Kuczmarski contend that, aside from sincere efforts made some companies, we haven't learned our proverbial lesson after Enron.
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Recently I paged through 45 Things You Do That Drive Your Boss Crazy: And How to Avoid Them by Anita Bruzzese, author of the column "On the Job. " Most of the items in this book were common sense: Telling Dirty Jokes and Cussing on the Job; Having Poor Writing and Spelling Skills; Wearing the Wrong Thing to Work; Gossiping; Failing to Learn from Mistakes. Here are a few I wasn't expecting: 17.
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This brief excerpt reminded me quite a bit of the discussions we have here at 800-CEO-READ. (From Chapter 8 of Weird Ideas that Work by Robert I. Sutton) Find Some Happy People and Get Them to Fight (Weird Idea #5) If you want innovation, you need happy warriors, upbeat people who know the right way to fight.
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Last Friday we put a new excerpt up on the Excerpts Blog: the introduction to Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea. You can read the entire introduction over there, but I wanted to share another interesting section I found while paging through the book: The Five Rules of One 1. The "One Item of 'Carry-On-'" Rule When seeking to differentiate your brand, no matter how much information you offer, when you've finished pitching: People only remember one thing.
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