Book Reviews RSS
Last Friday we put a new excerpt up on the Excerpts Blog: the introduction to Why Johnny Can't Brand: Rediscovering the Lost Art of the Big Idea. You can read the entire introduction over there, but I wanted to share another interesting section I found while paging through the book:
The Five Rules of One
1. The "One Item of 'Carry-On-'" Rule
When seeking to differentiate your brand, no matter how much information you offer, when you've finished pitching:
People only remember one thing.
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There's a new excerpt up on the Excerpts Blog. It's taken from the introduction to Fired Up or Burned Out: How to Reignite Your Team's Passion, Creativity, and Productivity by Michael Lee Stallard.
The author presents three keys that can empower a leader to transform even a lethargic, disconnected organization into an impassioned, innovative, and thriving workplace.
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Since Kate, Todd and Jack are out of the office today, I am going to be sneaky and ask a non-business-book related question.
What are you reading this summer?
And what would you say when recommending it?
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There's a new excerpt up on the Excerpts blog. It is taken from Chapter 4 of The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes.
"As we've already established, it's harder than ever to get in front of a potential buyer, so when you finally get your company in front of that buyer, you need to maximize what you can accomplish in that moment.
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Dov Seidman, who we mentioned earlier in the week, was the focus of Thomas Friedman's New York Times column today.
You need to subscribe to the New York Times online to view the article (a trial version is available), so those who have a subscription or want to get one can access the column here:
The Whole World is Watching
Here's a brief excerpt:
When everyone has a blog, a MySpace page or Facebook entry, everyone is a publisher. When everyone has a cellphone with a camera in it, everyone is a paparazzo.
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