Book Reviews RSS
There has been a concentration of interest in business books and their readers over the last month.
Check out the comments on my Five Business Book Classics post. Some folks have added their selections and others have taken issue with my choices.
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Todd's post on Monday showed that we've referenced Chris Anderson's Long Tail more often than any other title in the past, so we obviously like the book. But what books does Chris Anderson like? Well, he liked David Weinberger's Everything is Miscellaneous enough to write a blurb for it.
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I like books about writing and language. Could be the technical writer in me. Or the linguist.
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Check out Chapter 8 of Profitable Marketing Communication on our Excerpts blog.
'Think Different' should be the slogan of all marketers who want their marketing communications to deliver a return. There is no point in being identical to the competition and saying the same thing - only perhaps a bit louder and across more platforms.
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Here's a review from today's Wall Street Journal. The Elephant and the Dragon, by Robyn Meredith, details the rapid economic growth both China and India have experienced over the past 100 years. Meredith shows that these two emerging economic giants have important lessons the U.
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