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How many times have you retold a good story? Likewise, can you recite the notes you took at last week's meeting? I am betting that's a bit more difficult.
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When the entire office completed our StrengthsFinder 2. 0 assessments, we were quite surprised by some of the strengths that emerged. We expected certain outcomes; for instance, Kate had "achiever," Todd had "futuristic.
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Todd's post on Monday showed that we've referenced Chris Anderson's Long Tail more often than any other title in the past, so we obviously like the book. But what books does Chris Anderson like? Well, he liked David Weinberger's Everything is Miscellaneous enough to write a blurb for it.
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I like books about writing and language. Could be the technical writer in me. Or the linguist.
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Check out Chapter 8 of Profitable Marketing Communication on our Excerpts blog.
'Think Different' should be the slogan of all marketers who want their marketing communications to deliver a return. There is no point in being identical to the competition and saying the same thing - only perhaps a bit louder and across more platforms.
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