Book Reviews

Reviews written by humans.



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Yes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year.
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I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
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We got a note last week from a reader who was a little upset by a new product that Harvard Business Publishing recently put out. Titled "10 Must-Read Articles from HBR", the electronic-only download highlights many of the same authors (and seminal ideas) as we did in The 100 Best. You'll find Drucker, Christensen, Goleman, Kotter among others with the Harvard Business Review article (ie condensed versions) of The Effective Executive, Innovator's Dilemma, Emotional Intelligence, Leading Change and so on.
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This handy, little book that's coming out in March is worth checking into! Not just if you're a geek, or just into world domination - but also if you're into tons of information. Useful and not-so-useful.
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