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I found this review on www. blogcritics. org - it seems like a very intriguing read.
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The brilliant Kevin Kelly, author of Out of Control: The New Biolgy of Machines, Social Systems, & the Economic World and founder of Cool Tools, offered his take on Chris Anderson's Free: The Future of a Radical Price earlier this week. Somewhat coincidentally, Kevin Kelly is the author of a recent and popular ChangeThis manifesto entitled Better Than Free. And, though that title might suggest a momentous throwing down with Chris Anderson, Gladwell style, maybe even resorting to fisticuffs, it it no such thing.
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Yes, Spring has come and gone and now the lazy days of summer lie ahead. For some anyway. While many go on vacation (perhaps to a Six Flags for a new coaster ride or two) others are still reading away during the hot months of the year.
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I just finished reading the book The Heart of Marketing: Love Your Customers and They Will Love You Back by Judith Sherven, PhD & Jim Sniechowski, PhD. and I just thought it was what marketing books have needed for a long time. .
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We got a note last week from a reader who was a little upset by a new product that Harvard Business Publishing recently put out.
Titled "10 Must-Read Articles from HBR", the electronic-only download highlights many of the same authors (and seminal ideas) as we did in The 100 Best. You'll find Drucker, Christensen, Goleman, Kotter among others with the Harvard Business Review article (ie condensed versions) of The Effective Executive, Innovator's Dilemma, Emotional Intelligence, Leading Change and so on.
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