Book Reviews RSS
I like books about writing and language. Could be the technical writer in me. Or the linguist.
Continue reading
Check out Chapter 8 of Profitable Marketing Communication on our Excerpts blog.
'Think Different' should be the slogan of all marketers who want their marketing communications to deliver a return. There is no point in being identical to the competition and saying the same thing - only perhaps a bit louder and across more platforms.
Continue reading
Here's a review from today's Wall Street Journal. The Elephant and the Dragon, by Robyn Meredith, details the rapid economic growth both China and India have experienced over the past 100 years. Meredith shows that these two emerging economic giants have important lessons the U.
Continue reading
"Good to Great" by Jim Collins, HarperCollins, 320 Pages, $27. 50, Hardcover, October 2001, ISBN 9780066620992
Note: This Jack Covert Selects is from October of 2001. Not only has the book Good to Great emerged as a classic and a "breakthrough," cross-genre sensation, but the phrase itself has entered business jargon.
Continue reading
"Winning" by Jack Welch with Suzy Welch, HarperBusiness, 350 Pages, $27. 95, Hardcover, April 2005, ISBN 9780060753948
Note: At the end of this 2005 review I wrote "Not only is this book relevant today, but I think it will be adding value for many years to come. " I'm no prophet, but I do know that my prediction was right.
Continue reading