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ChangeThis · Jul 04, 2006

Non-Geeks are Not Morons: The Change Function Model for Adopting Technology

by Porchlight Book Company
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Pip Coburn uses his Change Function model to contend that new technology should be inspired by the users' practical needs, not only the technologists' lofty vision. Check out a podcast with Pip here.
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ChangeThis • Previous

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Non-Geeks are Not Morons: The Change Function Model for Adopting Techn