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"The practice of medicine today is obsolete, extremely wasteful, driven by patient crisis and perverse incentives. New tools in medicine can reboot the future of health care, making it more precise, consumer-driven, and truly preventive. While not intended to be a comprehensive overhaul of all of the maladies of medicine, the 9 steps outlined here address exceptional opportunities for getting us on the right path for the future."
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"We are, to some degree, what we buy. Or at least we can become a bit closer to who we want to be based on the products we use, consume, and wear. As consumers our brand alignment can function not only as a means for public self-identification, but also as an important source of self-affirmation.
The brands we purchase can become, in a sense, our personal position statement.
Each of us can define ourselves publicly, and we can simultaneously feel good about who we are privately, as a direct result of our consumption patterns."
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"Young people pay a high price for not graduating high school. Drop-outs earn substantially less than their friends who have diplomas—when they're employed. The recession is tougher on them: their unemployment rates are higher than the rest of the population. Their risk of going to jail is higher, too.
The rest of America also pays a high price for this awful situation: in lost talent, in lost taxes, the costs of social services we provide, and the costs of dealing with crime.
And we can't even say that the whole world is in the same boat. We rank 8th from the bottom in a comparison of high school graduation rates among the 30 member countries of the Organization for Economic Cooperation and Development.
But we don't have to accept this travesty. We can teach young people the attitudes and skills they need to succeed in school and in life. And we can make it worthwhile for schools make the effort."
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"Just as we need strategy for business success, we need to plan for successful lives. Without one, we allow all kinds of forces to push, pull, twist, and turn us into mental and emotional pretzels. Our inability to say 'no' pushes us into time-wasting activities; a lack of strategic direction allows us to be pulled down a career path we never wanted; good intentions to volunteer in the community are twisted into negative comments when we're not able to meet the time commitments; and we're emotionally turned around when the relationship we let wither finally ends."
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"For any enterprise to thrive, you cannot underestimate the importance of repeat business. The vast majority of senior executives believe that providing good customer service is sufficient to obtain return customers. However, focusing on the service interaction alone is not always enough to generate repeat business; it's building an emotional connection that becomes the loyalty glue."
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