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"The 'social media revolution' is over-hyped nonsense. The real business opportunity is to become more relevant and meaningful to customers in ways that create sales.
Few will question the impact social media is having on people's lives. From assisting political
revolutions to simply reconnecting us with old friends, social media is touching our lives in
meaningful ways every day. But with all the stories you're hearing about the power of Facebook,
Twitter, blogs, LinkedIn, Google+ and other social networks, the one question you may be
asking is 'how can my business actually make money with social media?'"
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"We are made to believe that when it comes to business success, bigger is always better. In our super-sized, consumption-oriented culture, not even small business is exempt from the pressure to grow for growth's sake. We fixate on top-line revenue growth and increasing numbers of employees and locations. We pepper entrepreneurs with questions such as, 'What are your plans for expansion? What's next? How many cities will you go to?' instead of asking what their goals are or why they started their business in the first place. When talk about growth we focus on speed, not sustainability. When we talk about success we focus on size, not satisfaction.
So much so that entrepreneurs doubt their own success and skill if they aren't pursuing the largest form of their business possible. We've talked with countless business owners who run profitable ventures, make a good living, enjoy what they do every day, and have significant impact in their industry—but who also hesitate to call themselves successful. Why? Because their companies could be bigger, or they decided not to open several more locations, or they don't have the largest market share—even though these are not the things that they want.
We believe that it doesn't have to be this way. There is an alternative that is both rewarding and attainable—it just requires rethinking things a bit."
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"Social media is not the catalyst for change, but merely one of its agents. We must remember that Facebook, Twitter, Youtube, and the like are the networks that facilitate an uprising. However, it is repression, angst, injustice, inequality, vision, aspiration and hope that serve as the true stimulus for insurrection and progress. Technology plays a part in transformation and it is up to you to learn how social, mobile, real-time, and all other emerging trends are affecting your industries, communities, or markets.
What we learn as a result however is that these new tools can bring people together and unite them under a common front or concerted mission. At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What's missing from the equation is your vision and leadership."
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What we learn as a result however is that these new tools can bring people together and unite them under a common front or concerted mission. At the center of any revolution is the burning desire to bring about change. But it always comes down to people, shared experiences, and a common ambition. And it is people who need one another for leadership, support, and inspiration. What's missing from the equation is your vision and leadership."
"Blending art and science is about collaborating in ideas generation: the inter-relationship is critical, you can't have one thing without the other. A bunch of code or data is just a bunch of numbers without the art.
Science can enable us to be more creative, and creativity allows us to get the most out of our data. But consider 'the multiplier effect'. If either the data or creative are bad, the idea will fail. It's not one or the other that we need, it's both. It's not science plus art equals results, it's more science times art, so a zero for either means failure.
That is where the interesting ideas are - at that intersection. The future is all about ideas connecting. Those who can bridge art and science will be in demand, will be powerful.
So if our ideas are going to change hearts and minds, let's blend them together."
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"For those of you not familiar with Zappos, the company is an online retailer who defied the odds and built an Internet empire, initially as a virtual shoe store and now expanding its inventory well beyond shoes alone. Zappos has always charged top dollar for its products and has succeeded primarily because the leadership innovated an experience that consistently exceeds the expectations of customers, vendors, and people who simply encounter the brand. ...
Unlike other failed online vendors from the "dot gone" bust, Zappos invested in both the delivery infrastructure and the corporate culture necessary to produce customer evangelists. To help you appreciate how Zappos might serve as a provocative benchmark for your customer experience, let me give you a few highlights from the 5 principles outlined in The Zappos Experience"
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