ChangeThis

ChangeThis is our weekly series of essays, extended book excerpts, and original articles from authors, experts, and leaders.

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Business-as-usual economics relies on stimulating GNP to solve virtually all problems. But GNP is increasingly de-linked from the well-being of most Americans. Since the mid 1970s, it has diverged from most social well-being indicators. So even if GNP does continue to grow, and the recession is officially declared over, the implications for most households are different from in the past.
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"As a serial entrepreneur who has personally launched over 40 businesses, and as a consultant and coach to hundreds of business leaders, I've come to realize that the 'growth code' is out there, in plain view for anyone who knows where to look. There is indeed a code, a pattern, a DNA if you will, to achieving predictable success. The difficulty is that because most business leaders work in a limited number of business environments during their career, they don't have the opportunity to see the pattern recur often enough to successfully decode it."
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"In the last few years, leaders have been encouraged to be bold, confident, authentic and grounded so that they can make decisions that help get things done. In the economic recession, these leaders responded quickly and decisively. We admire leaders who lead. But, we suggest that coming out of the recession, leaders need to shift their approach to lead by becoming meaning makers."
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